Most small businesses are not getting the most out of their website. Here's why... And how to overcome it.

You get a website developer/designer to develop one for you. Hopefully, he/she does a good job. Now all you have to do is wait for the clients to fill in the contact form on the "Contact Us" page and you can start working on those leads.

After waiting and this never happens you realize that you need more than just a pretty looking website to get business online.

You need traffic...

For you to get traffic to your website you need to show up in the search results. Either through paid or organic results.

Let's say, you operated a delivery service business. How would you optimize for organic results? And how can you identify keywords to maximize ROI for paid traffic?

First, you need to identify search traffic for any given search term related to your business, e.g. Delivery Services

Second, What questions are being asked in search related to your business, e.g. "are delivery services open today"

Third, the propositions to the search term or keyword you want to rank for, e.g. "Food" delivery services.

These are some of the elements you need to keep in mind if you want to optimize your SEO and improve traffic to your website